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Sage Fly Rods
Just like the Highland Hiker, Sage is a company that supports the preservation of our fishing waters and the species in these waters. Please help Sage & the Highland Hiker in the effort to preserve and enhance our natural resources by practicing catch-and-release fishing and encouraging other anglers to do so. Your children and theirs will thank you for it as will the fish who live in the waters on Earth.
The Sage Story
It all began over 20 years ago on a little island nestled in the shadow of the Olympic Mountains...
Founded in 1980 by legendary rod designer Don Green, Sage was created with one idea in mind - to build the world's finest performance fly rods. Using world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world.
When Sage started business on Bainbridge Island it was first known as Winslow Rod Company, and although the name quickly changed to Sage, the location on Bainbridge Island is still the same even today. Originally it had six employees and about 1,500 square feet of manufacturing space. Today it has grown to 130 employees working in a 30,000 square foot space. The following story sheds light on Sage throughout the past 21 years:
Two important threads run through the Sage story. The first is the importance of fly rod design, the second is the importance of controlled distribution.
As for fly rod design, years of fly fishing experience had taught Don that fly rods should never run out of "power." While there might be fishing scenarios where the full power and flex of a fly rod were not utilized by the angler, the best designs were those that always held power in reserve. Hence the name Reserve Power was given to the new style of fly rod Don developed for extra long casts or for windy conditions. The name was abbreviated to the RP. This was the first major series of fly rods that Sage released in 1982 and they quickly became the most talked about fly rods in the world.
The design of Sage was set. Next came the distribution. When Sage began, Bruce Kirschner (formerly of K2 Skis) joined Don as a partner in the company, bringing with him years of specialty retailing experience. Together they set out to create a dealer network of specialty stores where anglers could always receive solid, professional help, advice and assistance. The philosophy was simple: specialty products for specialty retailers.
From the early 80s on, Sage began its two-pronged development of its core fly rod business.
Today Sage continues to seek performance advantages through new materials and designs, marketing its products through a network of specialty dealers.
Sage continues to seek performance advantages through new materials and designs, marketing its products through a network of specialty dealers. Yet more than ever, Sage remains focused on one goal, which is best summarized by its statement of purpose: We are passionate about our business of creating fly fishing products that continually exceed the fly angler's expectations. Wherever in the world your fly fishing takes you, it is safe to say that Sage has the products to enhance your fly fishing experience.