Anuschka® is an ‘unique’ creation that blends art and functionality with élan.
Anuschka® bags are a feast for the eyes. The colors are a very powerful element in these designs. The wide range of abstracts, imaginary and natural scenes, depicted in muted colors of all shades and hues, transforms each handbag into an object of timeless art.
The commercial production of the artwork translates to one article at a time, as the personalized and individual workmanship is an integral part of each creation. Each artisan prides themselves in the creation of every piece. To them, each is the one and only and therefore it cannot be like any other…
The specially created and carefully selected, rich and supple cow hide, allows the art to age like fine wine… it only gets enriched and attracts even more compliments
From our perspective, just painting on any handbag and calling it ‘wearable art’ doesn’t make it so… however, approaching fashion through intelligent creativity and striking the right balance between functionality and art not only makes it ‘wearable art’, it redefines it!
The Anuschka® story doesn’t end with its art or its leather… it begins with it. To bring sense to sophistication, Anuschka® pays attention to the details… practical features, precise handcrafted workmanship, signature lining, custom made hardware and branded zippers.
Whether you are at the groceries on your way back from work or flying to London to close a business deal, your ability to adapt and react is constantly tested. In today’s fast changing world of fashion, your Anuschka handbag will reflect your state of mind, and help you cope with the unexpected…
Back in the early 80’s when Swapan Basu chanced upon the opportunity to make hand painted accessories; he was quick to seek help from his ‘best friend’ and ‘wife’, Roma. In 1984, Roma started designing hand painted bags while developing the process and refining the method of painting over the years. Today it is a closely guarded family secret.
Finding artists to paint her designs on the handbags…
During the early days, Roma had to overcome the hurdle of finding people to paint her designs on the handbags. An artist would never spend hours in a factory painting the same design over and over again. So, when faced with the challenge to recruit artists and paint handbags in hundreds, Roma set out to look for unemployed youths with a basic sense of art and an eagerness to make an honest living.
She succeeded in recruiting a handful of boys and girls who were either unemployed, socially backward or barely making minimum wage. Training them was an uphill task. Today, these painters are not only making a good living and providing for their family, they are recruiting others who are going through the same economic challenges in their lives and guiding them and training them in this new profession.
Next generation designer!
Roma’s son, Bhaskar, grew up watching his parents working hard to build their business. He spent many summers working with them, watching his mother design and train artists; watching his father select the leathers and coordinating the process flow.
When it was time for Bhaskar to decide on his college, he chose to look outside of India. He pursued Business Administration in an American university. During his very first year in school, when asked to write about his career goals, he wrote about his father’s decision to quit his job and get into business. His father’s approach towards ‘being himself and building a business’ left a lasting impression on Bhaskar. Bhaskar dreamt of taking the business started by his parents and growing it across borders and across continents.
In 2000, with Swapan’s assistance, Bhaskar gathered enough funds to start Basu Corporation. Basu Corporation sold its first Anuschka® handbag in September of 2000. Soon Bhaskar started researching the market and learning more about fashion trends. Anuschka® defied mainstream fashion. So, one had to look beyond. Bhaskar inspired his mother to be bold with her designing and started contributing his own art concepts.
Gradually, Anuschka® started to grow and Bhaskar’s involvement in designing grew deeper. Today, Roma and Bhaskar work as a team and have succeeded in bringing original designs, capturing the fashion of the season as well as the lifestyle of the people.
Today, Roma and Bhaskar have over 30 artists working under their guidance and their designs are available in USA, Canada, Bahamas, Great Britain, France, Germany, Spain, Italy, Switzerland, Netherlands and Belgium.
About Caring for your Leather / hand painted handbag:
If your hand painted Anuschka® bag requires cleaning, use a slightly damp cloth to clean. Do not use any chemicals or cleaning solutions.
For all other plain leather bags, you may use the various leather care products available at fine leather stores. Please make sure you read all the instructions before applying any chemicals on your leather bag. We don't take any responsibility for any damage to your bag resulting from the use of any Leather Care product available in the market.
Anuschka Leather 5 Step Design Process